Our Story

Las Vegas, edited.

Simona at Palms Place is a private residence, an editorial guide, and a love letter to the Strip — written for travelers who would rather be in the know than in the crowd.

The Beginning

A residence, then a ritual.

Simona bought her corner unit at Palms Place in the spring of 2017, between residencies and a stretch of touring that had her in and out of Las Vegas more weekends than not. The first stay was supposed to be a weekend. It became a year.

What began as a private retreat from the casino-floor noise quickly turned into something more considered — a place where she could host friends between sets, test the city's best new restaurants without a reservation queue, and edit down the Vegas experience into the version worth having. Friends started asking if they could borrow it. Then friends of friends. Then a waitlist.

Today, the residence is shared with a small handful of guests each season. Every booking comes with a hand-built itinerary: where to eat on a Tuesday, which bar to slip into before midnight, which room in the suite to sleep in for the sunrise, and which rooms to politely avoid. The curation is the point.

— Simona
The Curation Philosophy

Three rules. That's the whole brief.

The Strip is loud. A great stay in it shouldn't be. Everything we do at Simona at Palms Place comes back to three principles — applied to the suite, the itinerary, and the way we answer your email.

PRINCIPLE 01

Edit, don't aggregate.

Las Vegas has forty-seven celebrity chefs. We will send you to three. The menu is long; the recommendation is short, and it changes with the season. We do the filtering so you can do the living.

PRINCIPLE 02

Anticipate, don't upsell.

The bathroom is stocked before you land. The reservation is booked before you ask. The cab is downstairs before you realize you needed one. Service should feel like thoughtfulness, never a sales pitch.

PRINCIPLE 03

Taste, quietly held.

No lobby signage, no branded swag, no concierge desk. The residence is a private home that happens to be shared. Discretion is built into the architecture — of the suite and of the service.

By the numbers

Vegas is a city that rewards people who arrive with a plan and punish those who don't. Our job is to make sure you're the former — and to make the plan feel effortless.

— The House Brief, 2024
1,820ft²
of Corner Suite
37
Hand-Tested Partners
8yrs
at Palms Place
24hr
Concierge Reply
Design Ethos

A suite that edits itself.

The interiors lean editorial — bone, oxblood, brass, and black. Nothing shouts. Everything you reach for is the one you'd pick. The suite was designed in collaboration with Studio Mara out of Brooklyn and finished on-site over the course of eight months.

We removed the closet doors. We replaced the stock art with hand-pulled prints from Las Vegas galleries. We sourced the linens from a fourth-generation Portuguese weaver. The minibar is gone; the wine fridge is real.

2017

The purchase.

Simona closes on a corner unit in the West Tower — pre-renovation, 19th floor views of the Strip.

2018

The rebuild.

Eight-month renovation. Custom millwork, recalibrated lighting plan, a single working fireplace where the media wall used to be.

2019

The first guest.

A photographer friend, in town for a gallery opening at the Bellagio, stays for four nights. Leaves a note on the bar.

2024

The site.

The residence goes online with a waitlist. A small, seasonal concierge team is hired in the fall.

The House

Four people. One shared address book.

The team is intentionally small. Everyone who books the suite is, in some way, working with one of the four of us — from the itinerary to the turn-down.

Simona Reyes
Founder & Curator

DJ, host, and the reason the suite exists. Approves every booking, writes most of the itineraries, and answers the concierge inbox on Sundays.

Marcus Lin
Head of Hospitality

Twenty-year veteran of the Wynn and Aria. Handles the turn-down, the linens, and the part of every stay you never see but always feel.

Elena Voss
Reservations & Concierge

The voice you'll meet first. Elena runs the booking calendar, the waitlist, and the city's most carefully maintained spreadsheet of hard-to-get tables.

Joel Aram
In-Suite Steward

Greets every guest in person, stocks the fridge before arrival, and quietly disappears the moment you don't need him. Lives in the building.

Stay With Us

Read the room. Then book the suite.

The calendar opens seasonally. Most nights are claimed by word of mouth — but the journal, the waitlist, and the next opening are all one click away.